Lavazza Deséa
Desèa is a friendly machine designed to offer the complete package of Italian coffee culture: from a regular, small espresso to authentic cappuccino or latte macchiato. The product was first presented and launched in 2019 during the Salone del Mobile and was also part of the Austrian design exhibition "Pleasure & Treasure" organized by Advantage Austria in the Sala Reale at the Milano Centrale railway station. The product was developed by Lavazza’s own in-house design team led by Florian Seidl. The process included conceptual and formal research, 3D modeling, several mock-ups and prototyping. The result is an award-winning design with an open spirit, high quality surfacing and sophisticated detailing. It is also a linear evolution of Lavazza’s established form language - essential and playful, composed from simple and bold formal elements and with special attention to colours, materials, and finishes. The main exterior shell is made from one single piece reducing visible shut-lines to a minimum and proudly displays the brand on the main side surface. The shoulder profile lowers the perceived height of the product. The spirit of the products is cheerful, social, and positive but also elegant and sophisticated – essentially very Italian.
Name: Florian Seidl / Lavazza
florian.Seidl@lavazza.com
Innovation, functionality, usability, and aesthetics in perfect harmony to meet the needs of a contemporary consumer who experiences the daily ritual of coffee preparation in an increasingly personalized way. With different preparations accompanying different moments of the day. From morning cappuccino to espresso after lunch. This is how Lavazza's path of innovation continues in the world of coffee. At home and in offices – always closer to consumers. The prominent, touch-sensitive user interface is particularly intuitive and includes acoustic feedback. It is ergonomically angled and arranges the main selections in two separate groups – pure coffee on the left and milk-based beverages on the right. The temperature and milk foam settings can be personalized with special boost functions, offering a tailor-made coffee experience for every taste or occasion. The machine uses a patented fresh milk frothing system that allows the preparation of the selected beverage directly in the dedicated glass mug. The shape of this mug is a linear evolution of the brand's traditional and iconic espresso cup. The cup rest has a solid metal grid, is removable and dishwasher safe. Its height can be adjusted easily in two different positions allowing for smaller Espresso cups to be closer to the spout. This reduces coffee splashes and has benefits for coffee temperature and coffee crema. The big external water tank at the back of the machine is easily accessible, and removable. It is transparent, providing immediate visual feedback, so the user will always know when it is time to refill it.
Deséa is the flagship model of the A MODO MIO range. A capsule system which also offers compostable capsules with ECO CAPS. The energy consumption and the overall life cycle assessment of our products are important aspects in the development process. A lot of work has also been done to reduce the noise level of the machine. So Deséa is remarkable quiet, only takes about 28 seconds to get the circuit to operating temperature and switches off automatically after 9 minutes. Overall, a beautiful and innovative coffee brewer, capable of preparing coffee and milk-based beverages using the milk of your choice. The wide range of recipes available at the touch of a finger is an important feature in the single-serve market. Italian coffee culture comes to life in this unique design. La vita è bella!
There are some obvious challenges that our products face. The overall footprint, the noise level and the environmental impact must be considered and there is always room for improvement. Apart from that, we want to deliver a rich, intuitive, and satisfying user experience. With this in mind, well developed core functions are probably more important than random additional features. Sometimes less is more.